In today’s world, we are becoming more dependent on digital media, and have to learn more about digital literacy. Digital literacy is becoming more and more important in all aspects of our lives; school, work, and entertainment. In the digital communications class I took this past semester I learned an array of things that will help me succeed in the professional world. Some of these, and some of the most important digital literacies required in this new digital age are, personal branding, storytelling, the importance of SEO (search engine optimization), and the understanding of one’s medium and audience.
Expressing Digital Literacy In My Projects
One of the most important forms of digital literacy is personal branding. Personal Branding allows one to create their brand and market their online personas. Along with this blog, I created a personal website with both a professional résumé and a relaxed view on my own personal brand. As you can see on my website, I tried to incorporate the relaxed and casual side of my brand with the picture on the home page and the colors of the backgrounds on the different pages. While I did show my relaxed and casual side, I also include my professional brand by creating a digital résumé and project portfolio page. My hope for this website is that it will show future employers my professional experience while using my casual branding to show that I would fit in any work environment.
Writing for a digital media source is not like your average paper. Not that writing for digital media is only different from a research paper, but there are different mediums of digital media. When writing for a blog, you wouldn’t want to write it the same way as your would a script for a podcast or video and vice versa. It is important to keep the different mediums in mind, as you don’t want write your blog post as a dialog, or write the intro to your video or podcast like a thesis. Because as you keep the different mediums in mind, you also want to be aware of your audience. As I learned when shooting my video, storytelling and audience are important aspects when writing the script and shooting the video because you want to keep you audience entertained, and you don’t want to just write and shoot what and how you would want to watch it, but you want to think about how it will come across to your audience.
This semester I created and wrote this blog, through which I learned the importance of knowing the median I was using, and writing for the audience that followed my blog. Knowing that people that usually read sports articles don’t focus on one article for two long, I tried to keep my post short and to the point, while giving the readers visuals that expressed the point I was trying to make.
Skills Attained Through DIGI COM
Going into DIGI COM, I was already proficient in the use of Audacity and other sound editing programs, but I had yet to work with a photo editing or video editing program extensively. Now, ending the class, I have sharpened my skills with Audacity, and greatly improved and learned new skills with Photoshop and Premiere Elements. Not just my editing abilities with the different programs improved, but I was able to improve my ability to communicate through my blog and website. Now, as I transition into the professional world, my skill will help me brand and promote myself, and communicate with employers in a professional manner.